Altitude Products

Altitude Products started with one lady leader on her couch determined to do great things for the plant medicine community. Today, it has grown to include some of the industry’s premier THC and CBD brands thanks to our three core values that guide what we do. Spirit of Service, Positive Attitude, and Entrepreneurial are the guiding principles for our entire woman led organization. We believe that who you are matters just as much as what you do. Sheryl Sandberg famously said, “If someone offers you a seat on a rocket ship, you don’t ask which one- you just get on!” Are you ready to get on our rocket ship?

We design exceptional wellness products that incorporate seamlessly into your life.

Altitude Products was founded with a mission: to save millions of lives in America. Today, Altitude Products is actively developing the technologies to create ultra premium products that replace dangerous pharmaceutical drugs with THC & CBD wellness products. Offering several unique brands, Altitude Products believes that the power of plant medicine is for everyone.

The Weekend Box was created to curate the consumer’s first cannabis experience – available in both THC and CBD! Highlighting the best products that each community has to offer, The Weekend Box puts cannabis education first – outlining everything a new consumer would need to know with the accompanying Consumption Guide.

Exceptional Quality

Every Altitude Products wellness product not only meets the state regulated standards, but exceeds them. Our leadership team tours cultivation and production facilities extensively to witness first hand the safety guidelines and high quality source material that goes into every product we create.

Community Leadership

Every member of the Altitude Products team takes community leadership seriously. Our leadership team moderates the Las Vegas Medical Marijuana Association’s Market Trends in Marijuana monthly panel and our CEO is the Women Grow Las Vegas Market Leader. Community leadership is a daily effort from every member of our team.

Industry Education Leaders

The Altitude Products leadership team starts with industry leading education at every level of our product development. Before any product is placed on a shelf our retail team fully trains the sales staff on all aspects of our products. Once our products are offered on shelves our retail leadership team is in constant contact to support the retailer with product knowledge and sales support. Altitude Products’ goal is to be the best brand partner every retailer has ever had.


We are a people first organization.

We believe that everyone can benefit from incorporating plant medicine into their lifestyle. Our mission is to create ultra premium THC & CBD wellness products that replace dangerous pharmaceuticals.

Our team is united by four core values that help us achieve our goals. Every leader on our team agrees to embody these core values in all of their interactions with our clients and in the cannabis industry.


We are 24/7, 365 – our team has a heart for serving others. It isn’t something you can teach people, it’s who we are. We are wired to serve others and always happy to help.


Rather than challenges, we see opportunities. We are entrepreneurs at heart – always solving problems creatively, and harnessing opportunities in underserved markets.

Positively Ready

We lead with positivity and optimism. Even in the toughest of circumstances, we always begin with a smile and determination, knowing that we have an entire team supporting us.


We pride ourselves on always following through. If we don’t know the answer to your question, we’ll be sure to find it, or find the person who would know. No task is too big or too small for any member of our team.

From The Blog

News & Media

How Altitude Products CEO Krista Whitley is diversifying the cannabis industry

“Diversity makes our company stand out… We hear too often that the cannabis industry is run by men in suits, but I believe that we have a unique opportunity to build organizations that value diversity and use the perspective of everyone in the organization to create more effective products.” – Krista Whitley

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Altitude's CEO Talk Diversity with Authority Magazine

“Diversity makes our company stand out. Our entire leadership team is made of women, the majority of our board are women, and the majority of my employees are veterans or members of the LGBTQ community.” – Krista Whitley

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Cannabis Brands Give Back For LGBTQ+ Pride Month

CEO, Krista Whitely, told Herb that Altitude is donating five percent of their total company earnings for the month of June to The Center in Las Vegas, a local LGBTQ+ community center.

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Altitude's Cannabis Culture Gets A Mention on MSN

In the markets, the go-public frenzy in the cannabis industry continued.

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Altitude Products Mentioned in MarketWatch

In a big step for cannabis and hemp, the Senate Agriculture Committee passed a 2018 Farm Bill that includes hemp legalization language.

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Our PRIDE Catches Benzinga's Eye

Cannabis companies conglomerate Altitude Products won Best Float at the Las Vegas Pride celebration.

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Herb Challenges The Internet to a Bella Bath Challenge

Find out what 100 CBD bath bombs feel like 😱with Celebrate Bella!

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Krista Whitley Featured in Bustle

“CBD works with your endocannabinoid system” in your brain, which controls things like how you feel and experience pain, mood, and more.” – Krista Whitley

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Jack's Knob Polish Chosen As Best Wellness Lubricant

“I consider it an honor that Knob Polish was chosen by such a passionate community, and it is our pleasure to assist in their pleasure.” – Krista Whitley

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B. Blunt Daily Does Q&A with Felix & Ambrosia

With the outdoor festival season well underway (EDC just wrapped up!), this week b.Blunt sits down with Felix & Ambrosia, a music festival inspired, uniquely millennial brand with British roots that offer an affordable line of eco-friendly CBD wellness products for any concert goer who wants to elevate their experience.

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Krista Whitley, Talks to Intelliversity About Her Entrepreneurial Journey!

A business can look that way too at times. Just ask any CEO that has successfully navigated a major pivot, implemented a merger or taken a company public.

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HERB Features Bella For Mother's Day

Help Mom unwind for Mother’s Day with Bella!

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Our CEO, Krista Whitley Talks Motherhood and Marijuana with Forbes

At the time, Whitley was already developing Altitude, a digital platform to sell legal cannabis products along with her social media marketing firm focused on pot brands.

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Altitude Products CEO, Krista Whitley Quoted in Washington Post

“Everyone was calling and texting and asking for guidance. I think it certainly makes everyone insecure and adds a layer of confusion to an already complex landscape.” – Krista Whitley

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HERB Shares Felix & Ambrosia's EDC VIP Giveaway!

Try your luck with Felix & Ambrosia’s VIP EDC Giveaway!

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Altitude CEO, Krista Whitley Talks Future of Cannabis with

“It is imperative that advocates, entrepreneurs, and community leaders continue to fight for common sense regulation and decriminalization of THC and CBD at the federal level.” – Krista Whitley

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Our CEO, Krista Whitley was quoted in the 'Booker Bill`` article published in the Cannabiz Wholesaler magazine!

“I appreciate how hard it can be for non-cannabis consumers to appreciate why the end of the failed drug war is such a pivotal turning point for America.” – Krista Whitley

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Altitude Products’ CEO Krista Whitley Discusses the Federal Government’s Proposed Rules

“I think it obviously would be simpler if [the U.S.] had one consistent, common-sense regulation that applied to all regulated markets,” she said.

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