We design exceptional products that unify the cannabis community.

Altitude Products was founded under the belief that the heart of every cannabis product is the community. Today, Altitude Products is actively developing the technologies to create ultra premium products that unify the cannabis industry by connecting to local cannabis communities, with the ultimate goal of creating cutting edge lifestyle products that normalize the use of cannabis.

The Weekend Box was created to curate the consumer’s first regulated cannabis experience. Highlighting the best that each cannabis community has to offer, The Weekend Box brings together cannabis education in our Insider’s Guide to each city with everything a new consumer would need to discover their favorite method of cannabis consumption.

Exceptional Quality

Every Altitude Products cannabis product not just meets the state regulated standards, but exceeds them. Our leadership team tours cultivation and production facilities extensively to witness first hand the safety guidelines and high quality source material that goes into every product we create.

Community Leadership

Every member of the Altitude Products team takes community leadership seriously. Our leadership team moderates the Las Vegas Medical Marijuana Association’s Market Trends in Marijuana monthly panel and our CEO is the Women Grow Las Vegas Market Leader. Community leadership is a daily effort from every member of our team.

Industry Education Leaders

The Altitude Products leadership team starts with industry leading education at every level of our product development. Before any product is placed into a dispensary location our retail team is on site to fully train the dispensary team on all aspects of our products. Once our products are offered on shelves our retail leadership team is on site several times each week to support the dispensary team with product knowledge and sales support. Altitude Products’ goal is to be the best brand partner every dispensary has ever had.


We are a people first organization.

We believe that when consumers have a positive first regulated cannabis experience they are more likely to incorporate cannabis into their lifestyle. Our mission is to create ultra premium cannabis products that unify cannabis communities.

Our team is united by four core values that help us achieve our goals. Every leader on our team agrees to embody these core values in all of their interactions with our clients and in the cannabis industry.


We are 24/7, 365 – our team has a heart for serving others. It isn’t something you can teach people, it’s who we are. We are wired to serve others and always happy to help.


Rather than challenges, we see opportunities. We are entrepreneurs at heart – always solving problems creatively, and harnessing opportunities in underserved markets.

Positively Ready

We lead with positivity and optimism. Even in the toughest of circumstances, we always begin with a smile and determination, knowing that we have an entire team supporting us.


We pride ourselves on always following through. If we don’t know the answer to your question, we’ll be sure to find it, or find the person who would know. No task is too big or too small for any member of our team.

From The Blog

News & Media

Krista Whitley, Talks to Intelliversity About Her Entrepreneurial Journey!

A business can look that way too at times. Just ask any CEO that has successfully navigated a major pivot, implemented a merger or taken a company public.

View on IntelliversityCampus.org

HERB Features Bella For Mother's Day

Help Mom unwind for Mother’s Day with Bella!

View on Facebook.com

Our CEO, Krista Whitley Talks Motherhood and Marijuana with Forbes

At the time, Whitley was already developing Altitude, a digital platform to sell legal cannabis products along with her social media marketing firm focused on pot brands.

View on Forbes.com

Altitude Products CEO, Krista Whitley Quoted in Washington Post

“Everyone was calling and texting and asking for guidance. I think it certainly makes everyone insecure and adds a layer of confusion to an already complex landscape.” – Krista Whitley

View on WashingtonPost.com

HERB Shares Felix & Ambrosia's EDC VIP Giveaway!

Try your luck with Felix & Ambrosia’s VIP EDC Giveaway!

View on Facebook.com

Altitude CEO, Krista Whitley Talks Future of Cannabis with Equities.com

“It is imperative that advocates, entrepreneurs, and community leaders continue to fight for common sense regulation and decriminalization of THC and CBD at the federal level.” – Krista Whitley

View on Equities.com

The Marijuana Industry Is a $10 Billion Juggernaut, and Its Growth Is Just Beginning

“In those days, you could get shut down just for being a cannabis media organization.” – Krista Whitley

View on MoneyMorning.com

The 9 Best Mother’s Day Gifts for the Stoner Mama in 2018

The CBD-only Weekend Box is a collaboration of several top brands in the market, including both topicals and edibles, and offers a monthly subscription box that brings them straight to mom’s front door.

View on TheMaven.net

Entrenue Named Exclusive U.S. Distributor of Bella, Jack CBD-infused Body Care

Bella and Jack harness the moisturizing and rejuvenating power of CBD to bring adult retailers a series of lubricants, lotions and more.

View on xbiz.com

Cannabis Dispensary Magazine Features Felix & Ambrosia Sunny Daze Sun Cream

Felix & Ambrosia is an affordable line of eco-friendly CBD wellness products for concertgoers who live, eat, and breath outdoor music festivals.

View on CannabisDispensaryMag.com

Felix & Ambrosia's 'Bugger Off' CBD Hand Sanitizer In Cannabis Dispensary Magazine

For concertgoers who live, eat, and breath outdoor music festivals. Products range from CBD-infused sunscreen to flavored CBD tincture drops, to CBD-infused hand sanitizer.

View on CannabisDispensaryMag.com

Altitude Products Participates in Cannabis Themed Farmers Market

Recent products have included the usual flower and pre-rolls, as well as more unusual items such as HOPE Cannabrew cold-brewed, THC-infused coffee and Jack’s Knob Polish CBD lube.

View on VegasSeven.com

Altitude CEO, Krista Whitley Talks Microdosing with Herb

“Mainstream consumers are seeking ways to feel better and don’t always want to feel high.” – Krista Whitley

View on Herb.co

How the Growing Weed Industry Gets Around Anti-Cannabis Ad Policies on Facebook and Other Platforms

“It’s a tactic that has always worked on Facebook, even before the platform began tightening its control of weed ads in the summer of 2016.”- Krista Whitley

View on Digiday.com

Krista Whitley, CEO of Altitude Products Chats with The Ladders About Being A Ganjapreneur

“The cannabis plant is female, so it makes sense that the energy of the cannabis industry would provide so many opportunities for fearless female leaders.” – Krista Whitley

View on TheLadders.com

Felix & Ambrosia Featured in Daily Blast Live 4/20 Segment

The Weekend Box CBD Edition Listed as Best Ganja Gift for 4/20 by TokeTank

The box is specially curated using the CBD industry’s top products like Bella, Glacé, Caviar Gold, and Select Oil.

View on TokeTank.org

Our CEO, Krista Whitley talks 4/20 with 8 News Now

Our CEO Chimes in on CBD

“Research has shown that CBD acts as an anti-inflammatory, anticonvulsant, antioxidant, antiemetic, anxiolytic [aka, anti-anxiety], and antipsychotic agent,” says Krista Whitley

View on Bustle.com

Our Bella Bath Bombs Should Be In Your Easter Basket!

Remember, not everything in an Easter basket has to be edible. Bella makes some lovely CBD bath bombs, salts, and soaks.

View on TheFreshToast.com

Bella Featured in BeauticianList.com

“Because CBD is a long-term anti-inflammatory, it can be enjoyed in a spa treatment like an essential oil.” -Krista Whitley

View on BeauticianList.com

POPSUGAR Loves Felix&Ambrosia's Sunny Daze

Recently, two of my hottest friends started dating each other. Today, I heard that weed-and-glitter sunscreen exists, and that’s sort of like the same thing.

View on Popsugar.com

Elevate your festival season with Felix & Ambrosia

These festival-friendly CBD products will keep you elevated and safe at the same time.

View on Herb.co

Our Felix & Ambrosia line was featured in Refinery29

There’s really only one way to make their SPF even more on-brand, and of course, one company figured it out: by adding CBD.

View on Refinery29.com

Krista Whitley, CEO of Altitude Products discusses Celebrate Bella with Culture Magazine

“It’s exciting to see something that started in my kitchen come to fruition.” – Krista Whitley

View on CultureMagazine.com

Our CEO, Krista Whitley gives her opinion on the cannabis and tobacco comparisons in Forbes article

“I’d rather not comment on the comparison between tobacco and cannabis, as one is poison and the other is healing medication.” – Krista Whitley

View on Forbes.com

Krista Whitley chats with Ganjly about Altitude Products

“Everyone sees all the fun we have and thinks we don’t work. We hustle, grind, and are on 24/7.” – Krista Whitley

View on Ganjly.com

Ganjly sits with our Vice President to talk Marketing the Cannabis Industry

“In this industry, collaboration is key, and the right partners make all the difference.” – Melissa Romero, VP of Altitude Products

View on Ganjly.com

Our CEO, Krista Whitley was quoted in the 'Booker Bill`` article published in the Cannabiz Wholesaler magazine!

“I appreciate how hard it can be for non-cannabis consumers to appreciate why the end of the failed drug war is such a pivotal turning point for America.” – Krista Whitley

View on CannabizWholesaler.com

Canada’s Proposed Cannabis Packaging Regulations Could Help Move Entire Industry Forward

“I think … child-resistant packaging has been really fundamental and key in some of the most regulated environments,” – Krista Whitley

View on CannabisDispensaryMag.com

Altitude Products’ CEO Krista Whitley Discusses the Federal Government’s Proposed Rules

“I think it obviously would be simpler if [the U.S.] had one consistent, common-sense regulation that applied to all regulated markets,” she said.

View on CannabisBusinessTimes.com

Bella Bath Bomb Featured on Today Show

Drop this in your tub to de-stress. Hemp-derived CBD and essential oils will soothe tired muscles and leave your skin feeling silky.

View on Today.com

5 reasons CBD-infused lube will elevate your sex life

To stay safe, we recommend using the Knob Polish from Jack, a latex friendly CBD-infused lube that won’t poke any holes in your plans.

View on Herb.com

Bella Products Featured on Las Vegas’ KTNV ABC Morning News

Our CEO, Krista Whitley Gives Opinion on IRS Banning Groups Lobbying to Legalize Cannabis

“It is unfortunate, yet not surprising, that the current administration continues to act in direct contradiction to what the majority of Americans want,” Whitley said.

View on Ganjly.com

Industry Insiders Give Their Predictions For How Cannabis Dispensaries Will Evolve

“The future of dispensary consumer experiences will rely heavily on mobility to improve efficiency. Modern technology is already proving to set industry leaders like Harborside apart, but when it is successful it is married with a heart for listening to what the community wants.”

View on MarijuanaRetailReport.com