Krista Whitley

Krista Whitley

Founder and CEO of Altitude Products

“Krista operates at a dizzying velocity and altitude. When she updates me on her latest projects and accomplishments, I wonder if I’ve been napping at the wheel of my own business… she’s just that far ahead of everyone else.” -Tim Francis

Altitude Products exists today thanks to the trailblazing leadership of Krista Whitley. An award-winning fast growth entrepreneur, Krista Whitley has spent her career creating organizations poised for explosive growth in underserved industries. Krista has experience on both sides of the camera: watched on reality television with Animal Planet’s “Groomer Has It Season 2″​, CBC’s “Dragons Den”​, and as executive producer of her own Rosie award nominated reality television show “The Fabulous Furballs”​ on Canada’s Slice network; and winning two American Advertising Federation Addy awards for her video production work. Of Krista, Kevin O’Leary said, “She’s the real deal.”

Known as a real time connector, Krista is an established community leader who was a founding board member for the Conscious Capitalism Chapter of Las Vegas. Honored as a Woman to Watch by Vegas, Inc, Krista serves as the Women Grow Market Leader for Las Vegas and moderates the monthly Las Vegas Medical Marijuana Association Market Trends in Marijuana panel. An experienced business leader, Krista is a “un-stoner” who is dedicated to helping leaders and brands do what they do best.

Founder and CEO of Altitude Products, Krista is building a cannabis empire that includes the cannabis industry’s premier marketing and sales agency Social Media Unicorn, the cannabis industry’s most explosive product launch to date with The Weekend Box, and the licensing rights to some of the cannabis industry’s most established brands. Altitude Products designs exceptional products that unify the cannabis community. It was founded under the belief that the heart of every cannabis product is the community. Today, Altitude Products is actively developing the technologies to create ultra premium products that unify the cannabis industry by connecting to local cannabis communities, with the ultimate goal of creating cutting edge lifestyle products that normalize the use of cannabis.