News & Media

Four Reasons to Make CBD Part of Your 4th of July Celebration

The 4th of July comes in the heat of summer, when it’s normal to crave a body of water and a serious float sesh in your favorite swimsuit. As I’m sure we’ve all been running a million miles a minute (why do we ever tell ourselves that there will be time for self-care, really?), we could all use a moment to relax. That’s why I’ve thought up the most perfect CBD-infused tips for the occasion. They’ll amp up that holiday energy and your peace of mind, leaving you to enjoy America’s birthday festivities.

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Altitude Products' Knob Polish CBD-Infused Lubricant Featured on

February 14, 2019 – “For years, cannabis and sex seem to suffer compatibility issues. Dudes had long heard marijuana was a bonerkill, and mouths weren’t the only thing women feared would dry up after a toke. But as weed’s decriminalization began to spread among the states, more studies on the plant’s effect on intimacy rolled out—many in the last year alone. Now, a simple Google search tells us that when combined strategically, cannabis can actually enhance sex.”


Altitude Products CEO Krista Whitley Named by Cannabis Business Executive to 2019 Power Women of Cannabis List

March 25, 2019 – “The 2019 CBE Power Women in Cannabis list features 31 extraordinary women that have not only posted impressive numbers but have also been heavily involved in advancing the industry and cracking the glass ceiling. And several are on their way to joining their male peers at the head of the boardroom table.”


Award-Winning Entrepreneur, Trailblazer, Mom - Krista Whitley Sits With

March 19, 2019 – “Altitude Products was created because I was desperately seeking a natural remedy for my daughter, Bella, who has suffered from severe eczema her entire life. She was distracted in school constantly itching, bullied for having “dragon skin”, and didn’t feel confident. As a mother, it was heartbreaking and I knew I had to do something to help her. So, I started in my kitchen and began combining natural ingredients to find something that would heal her and minimize future flare-ups. I am proud to say that she’s 11 years old today and hasn’t had to use steroids in over three years. Our CBD company exists to help people live their best lives, with less pain, anxiety, and stress.”


Felix & Ambrosia's Sunny Daze Listed as Spring Break Essential on The Fresh Toast

March 18, 2019 – Heading somewhere warm for spring break? We’re jealous. Whether you’re going to Mexico or Miami, CBD can help give your body and mind the TLC you deserve. These infused spring break essentials will help you chill out and make the most of your trip, no matter where your break takes you. Keep your skin protected from the sun with this all-natural sunscreen with SPF 30 and 25mg of CBD. Plus, it has glitter made from biodegradable plant cellulose. Felix & Ambrosia also makes CBD-infused after sun lotion, hand sanitizer, and even flavored lube.


International Women’s Day 2019: The Women Shaping A Budding Industry

March 8, 2019 – “Krista Whitley founded Altitude products which is one of the fasting growing CBD companies in the business. She started the company from her sofa in Nevada and it has since grown into an award-winning empire with a 100 percent female Board of Directors! Krista’s recent campaign for the company was ‘Fighting For Equality’ during the Las Vegas Pride parade. Altitude donated five percent of their total company earnings for the month of June to The Centre in Las Vegas, an LGBTQ+ community centre.”


Bella's Bomba Da Bagno Bath Bomb Named Best Product on

“Drop this in your tub to de-stress. Hemp-derived CBD and essential oils will soothe tired muscles and leave your skin feeling silky.”


Altitude Products CEO Krista Whitley Named Leading Woman in Cannabis by Force Brands

February 27, 2019 – “Krista Whitley began her business, Altitude Products, from her home in 2015. At the time, she hadn’t been a cannabis consumer for long. She had only tried the drug for the first time a few years prior after a car accident left her with chronic back pain. Three years later, Altitude Products launched, employing 27 people and generating $7.6 million in revenue. […] This year Altitude Products, whose best-selling brands include Bella and Black Belt CBD, is poised to bring in a jaw-dropping $32 million in revenue, which would make Whitley’s company one of the most successful in the industry.”


Of Unicorns and Rocket Ships: The Stuff Dreams Are Made Of – An Interview with Altitude Products Founder & CEO, Krista Whitley

March 8, 2019 – “Krista Whitley is an amazingly inspiring woman in the cannabis space. Not just because she’s created a multi-million-dollar cannabis wellness empire by the name of Altitude Products. Not because she’s been the star of a few reality TV shows. And not because she’s won a ton of awards, either. She’s inspiring because she’s relatable, she’s failed (a lot), and she’s unstoppable. In fact, the more I learn about Krista, the more energized I feel.”


Bella’s Crema Da Notte Highlighted on

“The further down the weed rabbit hole I went, the more I realized I could easily replace not only my serum but all of my beauty products with their marijuana counterparts. So—and you can see where I’m going with this—that’s exactly what I did. For the sake of experimentation, I vowed to use only beauty products made with either CBD or hemp for a solid week.”


Altitude Products Selected for Luxury, Integrity-Driven E-Commerce Platform

March 4, 2019 – “I constantly get inquiries as to where I get quality CBD products. I also got tired of seeing fly-by-night CBD companies so I decided to create a platform where I could gather trustworthy CBD brands. I have personally talked with the founders of these brands and we share the same values,” says Clarisa Strohmeyer, founder of Ganjly CBD. “At Ganjly CBD, we intend to bring high-integrity products so you don’t have to do your research.”


Black Belt CBD Sponsors Midwest Finishers Sub Only Tournament

February 27, 2019 – The main feature, like most Finishers Sub Only events, will be a 16-man EBI rule tournament and this first event will feature lightweights at 155 pounds. The winner of the lightweight tournament will take home a $1,600 cash prize and a custom championship belt. The Midwest Finishers 1 will also feature 6 superfights to break up the rounds of the 16-man bracket. Event sponsors include FUJI Sports, FUJI Mats, RMBR Club, BlackBelt CBD, the Grappler Union Podcast, Dude Wipes, and the Finishers/Show the Art Sub Only.

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How Does CBD Affect Your Workout? Altitude Products' CEO Krista Whitley Speaks to Bustle

February 18, 2019 – “With all the hype surrounding CBD (aka, cannabidiol) and the emerging research, I was interested to see how CBD affects exercise. I workout on the regular, and I’m always on the hunt for new products that will make enhance my fitness routine, and shorten my recovery time. Though I don’t typically buy into the hype, the research surrounding CBD has been promising enough that I wanted to give it a shot.”

Read More at Bustle

Altitude Products CEO Speaks at Future Cannabis Strategies Europe 2019 in London

January 29, 2019 – Altitude Products CEO Krista Whitley speaks on the cannabis and CBD industry, international expansion, and what it takes to build a fast-growth rocket ship.

Altitude Products was created by one mother desperately searching for healing to get her young daughter off steroids. We started in her kitchen and today we have a team of 30+ working around the clock in a 13,000 square foot facility in fabulous Las Vegas, Nevada formulating, manufacturing, and distributing effective CBD products to exacting medical standards.

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Bella's CBD-Infused Lubricant Highlighted as Premium Valentine's Day Gift

February 12, 2019 – “Award-winning Altitude Products have always innovated their brands in the cannabis industry and one of those brands is Bella. Bella showcases three wonderful CBD-infused lubricants with zero THC. One of the things we love about these lubes is that it is hypoallergenic. Their CBD serves as an anti-inflammatory and at the same time encourages blood flow for optimal sexual wellness.”

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Bella's CBD-Infused Silicone Lubricant Highlighted on London's Mirror

January 25, 2019 – “Bella is designed to help women feel their most beautiful every day, and Olio d’Amore was made to help make sex and intimacy feel even more pleasurable and comfortable. CBD is known for its natural anti-inflammatory and relaxing effects, as well as skin-soothing and moisturizing properties, so it was only natural that we introduce CBD into a body-safe silicone lube.” – Krista Whitley, CEO of Altitude Products

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Our CEO Krista Whitley Featured in Forbes

January 28, 2019 – “As head of an emerging cannabis business, it was probably the lowest point in her career. Krista Whitley was pitching to a prospective investor. When she was done, the man whom Whitley will only identify as a “big angel investor and from one of the largest publicly-traded consulting firms in the industry,” responded, “I think it’s cute you want to make money like the big boys.” Whitley was shocked. “I thought it was so disheartening because I had taken this seriously,” she recalled. “It was clear he wasn’t taking me seriously.”

Read More at Forbes

Bella’s Beauty and Skin Care Line Featured by CBD Testers

January 28, 2019 – “I’m all about Celebrate Bella’s line of beauty products these days. Founder Krista Whitley initially started the company for her daughter, Bella, who suffered from severe eczema. She went on to make a full line of products that can help any woman get the skin and hair they’ve been dreaming of. No, seriously; I’ve been using her stuff for just a few months now and literally everyone has noticed a difference already.”

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Bella Named Best Luxurious CBD Bath Bomb by Ganjly

November 1, 2018 – “This CBD Bath Bomb from Bella smells so good! It is infused with eucalyptus essential oil and hemp-derived botanical oil. The soak just stimulates your senses. We got a ton of relief from this CBD Bath Bomb.”

Read More at Ganjly

Felix & Ambrosia's CBD Lube Makes Perfect Casually Sexy Cuffing Season Gift

December 14, 2018 – “Weed lube is so hot right now, and you deserve to try it. Felix & Ambrosia’s CBD lube comes in fun flavors like Banana Cream Pie.”

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Perfect Stocking Stuffer - Felix & Ambrosia's Glitter CBD Sunscreen

December 10, 2018 – Although it’s winter now, the warm sun rays we love will be here before we know it! Be prepared with Felix & Ambrosia’s Sunny Daze CBD-infused sunscreen that has eco-friendly, plant-based glitter. You’ll be festival-ready and protected with a shimmery layer of 30 SPF sun protectant.


1st Annual Black Belt CBD Invitational To Pay $30k For Both Men's & Women's Divisions

October 5, 2018 – “On October 20th Black Belt CBD will be holding their inaugural Black Belt CBD Invitational event in Las Vegas, Nevada, which will include former UFC champions and current jiu-jitsu superstars. According to the company’s Facebook page, “female fighters are usually paid a fraction of the purse that men take home”. This event aims to create a level the playing field for men and women by offering a $30,000 purse for both men’s and women’s divisions.”

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Rodolfo Vieira, Gilbert Burns, and Ana Carolina Vieira Bank $30K at Black Belt CBD Tournament

October 22, 2018 – Held in Las Vegas, the inaugural Black Belt CBD event entertained viewers with three brackets: lightweight men’s (no-gi) featuring DJ Jackson, Gilbert Burns, Marcelo Mafra, and Rafael Domingos. The men’s heavyweight (gi) was stacked with talent, including Mahamed Aly, Tarsis Humphreys, Rodolfo Vieira, and Kit Dale, and women’s gi bracket comprised of Luiza Monteiro, Catherine Perret, Gabbi McComb, and Ana Carolina Vieira.

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Altitude Products CEO, Krista Whitley, Talks Black Belt CBD Products and Invitational

October 17, 2018 – “Every Black Belt Performance CBD product exceeds state regulatory requirements and goes through extensive research and testing before being brought to market,” said Krista Whitley, Black Belt CBD CEO and Founder. “Our leadership team includes industry regulatory experts, professional UFC fighters, and world-class Jiu Jitsu competitors, accomplished molecular scientists, and an experienced board of medical advisors who ensure our products are formulated to help consumers achieve their wellness goals. We are proud to host the Black Belt CBD Invitational and support fighters with CBD-based training products made for top-level performance.”

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Frank Mir and Forrest Griffin Face Off At Black Belt CBD Tournament in Las Vegas

October 15, 2018 – “Event organizers are touting the fight card as the first of its kind to offer the same purse for male and female fighters. We’re a woman-founded and woman-led company, born and bred in Las Vegas, and Jiu Jitsu is a huge part of our culture and even my family – my daughter loves to train Jiu Jitsu,” Black Belt CBD CEO and founder Krista Whitley said. We specialize in CBD-based performance-training products made for serious athletes of all genders, and when we launched the Black Belt CBD Invitational, it was only natural that we bring this philosophy into the Jiu Jitsu community. We’re proud to host the biggest and brightest names in the men’s and women’s divisions and celebrate their wins equally.”

Read More at Aces Jiu Jitsu Club

The Weekend Box named Luxury Cannabis Gift by Ganjly

November 1, 2018 – “The Weekend Box CBD has all the luxury CBD goodies your girlfriend needs to de-stress and relax! Inside the box you get bath salts, tea, CBD vape, chocolates, skin cream and a bath bomb. All CBD products are carefully created to give you the best CBD present for your loved one. After a week of hard work and stress, she will appreciate The Weekend Box CBD.”

Read More on Ganjly

Felix & Ambrosia Flavored Lubricants Gets Shoutout on Ganjly

November 1, 2018 – “Banana Cream Pie, Rainbow Rider, Not a Virgin and Spice. These are a few of Felix and Ambrosia’s Sweet Love CBD lubricants. They have 5 flavors plus a seasonal one. This is a water-based formula CBD-infused lubricant. Each 2.5 oz bottle has 40mg of active CBD along with sugar-free organic flavoring.”

Read More at Ganjly

Bella CBD Aqua d'Amore Lubricant Helps Relieve Pain During Sex

December 5, 2018 – “We used three of the provided four rings, the suggested starting number, and Bella CBD Aqua d’Amore Lubricant, a water-based lube with CBD. It’s possible that the CBD lube also contributed to my pain-free experience.”


Entrenue Now Distributing Felix & Ambrosia CBD Products Nationwide

September 17, 2018 – “CBD products have been huge for us with demand consistently growing, so bringing more of Altitude Products’ top-quality formulas was a natural choice,” Entrenue Senior Account Executive & Buyer Kim Maty said. “We love working with the team to build their presence in the adult market and our customers just love the packaging, attention to detail, and powerfully effective creations.”


Bella's Bomba da Bagno CBD Bath Bombs Featured by Parents Magazine

April 11, 2018 – If you can manage to sneak in a soak, these Italian Rose-scented bath bombs aim to take to take baths to the next level with hemp-derived CBD and other essential oils for a seriously relaxing time in the tub. The line, which features massage oil, bath salts, and a CBD tincture, was created by Krista Whitley whose daughter Bella suffered from extreme eczema for her entire life.


Altitude Products Named Top 100 Cannabis Leaders by Green Entrepreneur

2018 – Altitude Products started as one mom on her couch determined to do better for the cannabis industry. Today, it has grown to include six THC and nine CBD wellness brands in several states led by that same mom. Our organization didn’t start with a venture capitalist or a family fortune. We started with a dream and one client who believed in us enough to write a check for our services.

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Altitude Products' Black Belt CBD to Host Historic Jiu-Jitsu Event

October 4, 2018 – Event organizers are touting the fight card as the first of its kind to offer the same purse for male and female fighters. “We specialize in CBD-based performance-training products made for serious athletes of all genders, and when we launched the Black Belt CBD Invitational, it was only natural that we bring this philosophy into the Jiu Jitsu community.”


Altitude Products CEO, Krista Whitley, Featured as Woman of Cannabis

June 18, 2018 – Founder and CEO of Altitude Products, Krista is building a cannabis empire that includes the cannabis industry’s premier marketing and sales agency Social Media Unicorn, the cannabis industry’s most explosive product launch to date with The Weekend Box, and the licensing rights to some of the cannabis industry’s most established brands.

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Industry Executive Krista Whitley Predicts the Future of Cannabis

July 18, 2018 – Today, 29 states and Washington D.C. have medical marijuana laws on the books. In 9 states and D.C., recreational marijuana is legal. However, it is still federally prohibited and considered a Schedule 1 drug – meaning that the DEA more stringently limits access, which has made it incredibly difficult to do any meaningful research into cannabis.

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Altitude Products CEO on What the Cannabis Industry Will Look Like in Five Years

July 18, 2018 – “I am optimistic that the cannabis industry will have achieved federalization of medical marijuana, or that it will be imminent. With 46 of the 50 states having some type of THC or CBD law today, the momentum that has built only continues to grow into a tide of plant medicine that will eventually overwhelm the staid thinking of the men in suits in our Capitol.” – Krista Whitley

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10 Good, Bad And Ugly Things About The New Gold Rush - Krista Whitley on Collaboration

June 14, 2018 – Cannabis is a huge, fast growing market. It’s the “Green Rush”, the modern day Gold Rush. And just like during the gold rush in the Wild West, there were some Good, Bad and Ugly things, also with the current Green Rush.

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13 Industry Insider Tips With Krista Whitley of Altitude Products

June 15, 2018 – “Diversity makes our company stand out. Our entire leadership team is made of women, the majority of our board are women, and the majority of my employees are veterans or members of the LGBTQ community. My team exceeds my expectations every day and I could not be prouder to work alongside them to help people.” – Krista Whitley

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How Altitude Products CEO Krista Whitley is Diversifying the Cannabis Industry

June 22, 2018 – “Diversity makes our company stand out… We hear too often that the cannabis industry is run by men in suits, but I believe that we have a unique opportunity to build organizations that value diversity and use the perspective of everyone in the organization to create more effective products.” – Krista Whitley

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Altitude Products CEO Talks Diversity with Authority Magazine

June 14, 2018 – “Diversity makes our company stand out. Our entire leadership team is made of women, the majority of our board are women, and the majority of my employees are veterans or members of the LGBTQ community.” – Krista Whitley

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Altitude Products Gives Back For LGBTQ+ Pride Month

June 17, 2018 – CEO, Krista Whitely, told Herb that Altitude is donating five percent of their total company earnings for the month of June to The Center in Las Vegas, a local LGBTQ+ community center.

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Altitude Products Cannabis Culture Gets A Mention on MSN

June 15, 2018 – In the markets, the go-public frenzy in the cannabis industry continued. “Cannabis companies conglomerate Altitude Products won Best Float at the Las Vegas Pride celebration.”

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Altitude Products Mentioned in MarketWatch

June 15, 2018 – In a big step for cannabis and hemp, the Senate Agriculture Committee passed a 2018 Farm Bill that includes hemp legalization language. Altitude Products was also mentioned for their Pride spirit. “Cannabis companies conglomerate Altitude Products won Best Float at the Las Vegas Pride celebration.”

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Altitude Products Pride Gets Benzinga's Eye

June 15, 2018 – Cannabis companies conglomerate Altitude Products won Best Float at the Las Vegas Pride celebration.

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Herb Challenges the Internet to a 100 CBD-Infused Bella Bath Bomb Challenge

May 2018 – Find out what 100 CBD-infused bath bombs feels like with Celebrate Bella and Herb! We drop 100 CBD-infused bath bombs in a tub with our excited participants to learn about the benefits of CBD in a relaxing bath.

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Altitude Products CEO Krista Whitley Featured in Bustle

June 5, 2018 – “CBD works with your endocannabinoid system” in your brain, which controls things like how you feel and experience pain, mood, and more.” – Krista Whitley

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Jack's Knob Polish Chosen Sponsor for World’s Biggest Orgy Attempt

May 30, 2018 – “I consider it an honor that Knob Polish was chosen by such a passionate community, and it is our pleasure to assist in their pleasure.” – Krista Whitley

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B. Blunt Daily Does Q&A with Felix & Ambrosia

May 20, 2018 – With the outdoor festival season well underway (EDC just wrapped up!), this week b.Blunt sits down with Felix & Ambrosia, a music festival inspired, uniquely millennial brand with British roots that offer an affordable line of eco-friendly CBD wellness products for any concert goer who wants to elevate their experience.

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Our CEO, Krista Whitley Talks Motherhood and Marijuana with Forbes

May 10, 2018 – “At the time, Whitley was already developing Altitude, a digital platform to sell legal cannabis products along with her social media marketing firm focused on pot brands. After trial and error over two years, and with support from Bella’s doctors, she finally concocted a recipe that worked. Last year, she started formulating her BELLA line of skincare products in an FDA-approved lab and in January began selling them in natural food stores and online. As for Bella, her mom’s enterprise has been life-changing.”

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Altitude Products CEO, Krista Whitley Quoted in Washington Post

January 4, 2018 – “Everyone was calling and texting and asking for guidance. I think it certainly makes everyone insecure and adds a layer of confusion to an already complex landscape.” – Krista Whitley

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The Marijuana Industry Is a $10 Billion Juggernaut, and Its Growth Is Just Beginning

May 6, 2018 – “When I first started working in marketing in marijuana, Facebook wouldn’t even allow medical marijuana businesses to have a Facebook business page. In those days, you could get shut down just for being a cannabis media organization.” – Altitude Products CEO, Krista Whitley

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Altitude Products CEO Discusses the Future of Cannabis with

May 4, 2018 – I believe many leaders agree that it isn’t an “if”, but a “when” federal legalization happens for the cannabis industry. Given how slow moving our government is, I do not anticipate federal legalization in place any sooner than five years. It is imperative that advocates, entrepreneurs, and community leaders continue to fight for common sense regulation and decriminalization of THC and CBD at the federal level.

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The CBD-Only Weekend Box Named Best Mother’s Day Gifts for the Stoner Mama

May 3, 2018 – The CBD-Only Weekend Box is a collaboration of several top brands in the market, including both topicals and edibles, and offers a monthly subscription box that brings them straight to mom’s front door.

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Entrenue Named Exclusive U.S. Distributor of Bella, Jack Products

May 2, 2018 – Bella and Jack harness the moisturizing and rejuvenating power of CBD to bring adult retailers a series of lubricants, lotions and more.

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Cannabis Dispensary Magazine Features Felix & Ambrosia Sunny Daze Sun Cream

April 26, 2018 – Felix & Ambrosia is an affordable line of eco-friendly CBD wellness products for concertgoers who live, eat, and breath outdoor music festivals.

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Felix & Ambrosia's 'Bugger Off' CBD Hand Sanitizer In Cannabis Dispensary Magazine

April 26, 2018 – For concertgoers who live, eat, and breath outdoor music festivals. Products range from CBD-infused sunscreen to flavored CBD tincture drops, to CBD-infused hand sanitizer.

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Altitude Products Participates in Cannabis Themed Farmers Market

2018 – Recent products have included the usual flower and pre-rolls, as well as more unusual items such as HOPE Cannabrew cold-brewed, THC-infused coffee and Jack’s Knob Polish CBD lube.

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Altitude Products CEO, Krista Whitley Talks Microdosing with Herb

April 30, 2018 – “Mainstream consumers are seeking ways to feel better and don’t always want to feel high.” – Krista Whitley

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How the Growing Weed Industry Gets Around Anti-Cannabis Ad Policies on Social Media

April 26, 2018 – Another strategy involves working with publishers on branded content, which can still be shared to social media since the content is editorial and not strictly promotional. Krista Whitley, founder and CEO of marketing agency Social Media Unicorn and cannabis company, Altitude Products, said it’s a tactic that has always worked on Facebook, even before the platform began tightening its control of weed ads in the summer of 2016.

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Krista Whitley, CEO of Altitude Products Chats with The Ladders About Being A Ganjapreneur

April 20, 2018 – “The cannabis plant is female, so it makes sense that the energy of the cannabis industry would provide so many opportunities for fearless female leaders.” – Krista Whitley

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